Construction Marketing

7 Tips for Social Media Marketing for Manufacturers & Why Not to Ignore It

Social Media is one of the most powerful tools you can use to get your information out into the world. It allows you to connect with the world and share your message…

Estimated Read Time:  4 minutes


Social Media is one of the most powerful tools you can use to get your information out into the world. It allows you to connect with the world and share your message with millions. As a manufacturing company, it will enable you to make yourself a credible and go-to source for your industry. Here are seven tips for social media marketing for manufacturers and why not to ignore it.

Look at what is Happening Around You:

Before you go crazy with posts and videos, take a second to see what is happening in your industry. Figure out who is thriving and what they are doing on their social media. This will give you a better understanding of what is currently happening in the space and can help you with the development of your own social media strategy. Platforms are also a very important piece to the puzzle, so find which ones are hot (right now it’s Instagram and LinkedIn) and take advantage of the opportunities they are currently bringing. Also make sure not to sleep on the older platforms like Facebook because of the large use that it still gets, and even check out Twitter if you really want to go all in.

Share Industry News:

By creating and sharing newsworthy content happening in your industry, you will become a go-to source in your field. People will have more trust in your company as the go-to source for information they are searching for.

LinkedIn Video:

LinkedIn is a powerful tool for marketing, and it’s time you take full advantage of it. By sharing video on LinkedIn, you can reach not only your network, but the network of your audience, and their audience, and so on. What I’m trying to say here is that LinkedIn can have a lot of reach if you use it right.

Don’t Sell:

People already get sold to enough, the last thing they want to see in their newsfeed is another sales pitch. People go to social media for the value they receive from the posts, and to take something useful away from it, whether it be knowledge, humor, or just a break from their day.

Talk About Your Core Values: By discussing your core values, you will show what makes your company different from the rest, as well as what is important to you. This is a great way to attract customers and employees who align with your values and build the culture you want for your company.

Leverage Your Personalities:

No…not you specifically, but the ones you have through Social Media. You can do so many things like providing a story around your brand and what it can do. You can post valuable content that assists with problems in your space, and be of value through customer service tasks.

Keep Track of Your Results:

Why track your results you ask? It is a necessary step because you need to learn what works and what doesn’t so you can adjust your approach to what’s working. You can track for increased web traffic, more subscribers, and higher brand recognition. You can also look at the time spent on site, conversion rates, and SEO ranking.

As a manufacturing brand, you may struggle to stay relevant if you are not getting your company name out into social media. It will allow other companies to take advantage of that platform and become better-known as a trusted source in the industry. That is why you need to take charge and use the tools accessible to you. Follow these seven tips for social media marketing for manufacturers, and you will be well on your way to getting your company’s name out into the world.

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