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Ultimate Ranking Recipe for Home Services SEO

September 21, 2022

3 minutes

The Ultimate Ranking Recipe for Home Services SEO

Are you part of a home services company doing SEO? How many times have you thrown stuff at a wall and hoped it sticks?…

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direct mail for roofing

September 15, 2022

6 minutes

Direct Mail for Roofing That Doesn’t Suck

What makes direct mail suck right now to many roofers? Well, many roofers have tried it once, and it didn’t work for them, so…

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Team of technical workers work on the roof of a house

September 8, 2022

8 minutes

Why Some Roofing Companies Take Off And Others Fail (7 Major Pitfalls)

You are not alone if you’ve tried to figure out what distinguishes successful roofing companies from struggling ones. Running a roofing company is far…

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seo is slow

August 26, 2022

9 minutes

SEO is Slow – Will Anything Speed it Up?

Ever heard Jeff Bezos’s quote? “One thing I love about customers is that they are divinely discontent. Their expectations are never static – they…

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Google Algorithm Helpful Content Update, August 2022

August 20, 2022

17 minutes

Google Algorithm Update: Helpful Content Update August 2022

Google changes the way it ranks sites from time to time – and it shakes up search results and website rankings. Rather than get…

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Construction Marketing Tips

August 19, 2022

50 minutes

21 Construction Marketing Tips From Experts [In-depth Guide]

If you’re looking to market your construction company and do it yourself -take heed! We’ve done it for 10+ other construction and home services…

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homeowner shaking hand with roofing sales support team member

August 17, 2022

7 minutes

Three Types of Sales Support Roofing Companies Can Implement

Ever thought of sales support as key in roofing sales? Not really, right? But it would surprise you that decluttering your salespeople’s schedules with…

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Commercial Roofing Lead Generation Guide

August 12, 2022

7 minutes

Commercial Roofing Leads: 6 Ways to Get More in 2022

Did you know that you don’t just have to wait for commercial roofing leads to come to you? 😂 That’s right – you can…

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August 10, 2022

4 minutes

Minimalistic Color Palettes: Minimal Colors For Home Service Businesses

Who is your ideal customer?  How does your current color palette speak to that person. Minimal color palettes can draw the eye, and say…

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roofing contractor finding ways to avoid missing leads

August 10, 2022

6 minutes

5 Ways To Ensure Leads Aren’t Slipping Through Cracks

Large companies aren’t immune to giant call problems and don’t know how to avoid missing leads. Shocking, we know. Here at Hook, we listen…

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Man spraying house for pests - Pest Control Marketing + Lead Generation

July 30, 2022

6 minutes

11 Pest Control Marketing Ideas to Generate New Leads

Marketing a pest-control company can be hard and it relates to a lot of other home service business marketing – which we have done…

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July 22, 2022

10 minutes

Roofing CEO Mindset Mistakes + How To Keep Focused

Even though sometimes it can feel like a nightmare, growing and running your business can really be a dream come true.  However, making roofing…

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