The good ole days of “word of mouth” marketing for electrician companies are in the past. That’s not to say you can’t still get business from person to person referrals, but in order to compete in the saturated electrician industry, you’ll need to bolster up your online presence.
A lot goes into being effective in the online world; search engine optimization, website design, pay-per-click (PPC) advertising, and more. We have a blog on Electrician Marketing + Lead Generation Services here if you want to read up on the details. But if you’re saying to yourself, “I’m an electrician, how could I possibly know how to do all of that?” then you’re in the right place. You need a powerful electrician marketing agency on your side!
Take a look through 6 of the most powerful marketing agencies that could help you bring your digital marketing to the next level.
Located in Minneapolis, MN
There are a ton of excellent agencies around the country, and we’re confident that we are one of them. As our CEO Tim Brown states in the electrician marketing blog mentioned above, “We change our clients’ lives by taking things off their plate and helping them get more and better leads.” We are passionate about helping contractors grow their business, and we have a google specialized team to help you build a high-end website and actually show up on Google.
Schedule a marketing call with us today! We’ll work together to figure out if we are a good fit for your electrician business.
Located in Pensacola, FL
Footbridge Media has worked exclusively with electricians and contractors for the last 15 years. They are upfront about their pricing and don’t require contracts. Additionally, their customers have great things to say on Google, stating that Footbridge is highly professional and do a great job with website management. This agency could be a great option for an electrician on a budget.
Located in Bristol, Pennsylvania
1SEO is a large digital marketing agency specializing in SEO, PPC, web design, video production, and content writing. They have an impressive 317 Google reviews with an overall rating of 4.9 stars. Their mission is to “create, grow, and protect success for our clients. We provide comprehensive and custom-tailored digital marketing solutions.” This is an agency with a lot of experience. 1SEO serves a wide range of businesses and services, but they have a history with electricians as well.
Located in Valencia, CA
Scorpion is the owner of a beautiful website, a good sign for a digital marketing agency. They are a niche agency specializing in home services marketing for HVAC, Plumbing, Roofing, and Electrical businesses. Their mission is to be”dedicated to building a better way – with tireless determination, genuine care, and innovation living at the core of everything we do.” Outside of digital marketing, they pride themselves on being technology innovators and could offer your electrician business a fresh perspective on your marketing strategy.
Johnson Jones Group
Located in Minneapolis, MN
A small but powerful digital marketing agency, the Johnson Jones Group works with electricians and other home contractors on digital marketing, strategy, and advertising. A glowing review from a Johnson Jones client stated, “The Johnson Jones Team is knowledgeable, innovative, and results-driven! Since working with their team, our website traffic has increased dramatically and our phones are ringing off the hook.”
Located throughout the US
Thrive is a B2C digital marketing agency with 25 locations across the United States. They differ from many of the agencies on this list due to their sheer size and amount of service offerings. With that being said, they do work with a lot of contractors and small businesses on everything from SEO to Amazon Advertising. If you have a large-scale/national electrician business, an agency like Thrive may be a good choice.
You recognize the power and importance of an electrician marketing agency, and you have a list of some great examples, so where do you go from here? A great second step would be to schedule some calls with marketing agencies that interest you. Be sure to ask questions relevant to your goals and how the agency can help you get there. After all, you want results!
Here at Hook Agency, we’re all about results that actually matter. Our lines are open—give us a ring! Even if we aren’t the perfect fit, we may be able to point you in the right direction.
Other Frequently Asked Questions related to Electrician Marketing
How do I market my electrician business?
To market your electrician services, we recommend partnering with an SEO-focused marketing company that will provide tangible results. A high-quality marketing agency will save you time while turning your website into a lead magnet.
A marketing agency can build you a Google-specialized website and boost the number of organic leads you’re getting with solid content creation. The agency will focus on driving new business to your site, giving you more time to work with existing customers or work on projects.
With a website dedicated to searching engine optimization, soon your content is shown first when someone is looking for an electrician with your skills. Developing content for social media sites is another chief marketing step for electricians to help them reach new audiences.
Finally, it’s crucial to maintain a positive reputation as an electrician. If you partner with a marketing agency, they should ensure your positive feedback is displayed on your site.
How much does it cost to hire someone to do your marketing?
It can cost anywhere between 2000 and 4000 dollars a month to hire a high-quality marketing agency. While this may seem pricey, good marketing is a skill that is necessary for your business to succeed.
If you aren’t seeing the results you want from marketing on your own, it’s probably time to hire an agency to help you optimize the content you already have. They can also create new content for your business, which is essential if you don’t yet have a social media presence.
While you may have a quality website, search engine optimization (SEO) may be preventing people searching for electricians from seeing your site. A marketing agency will have done the research regarding best SEO practices for electricians and will be able to up your rating quickly.
If you are looking to purchase paid ads, it can cost quite a bit extra, anywhere between 9000 and 10,000 dollars a month.
What are the services of a marketing agency?
A marketing agency will predominantly work on three things for your electrician business. First, they’ll work on creating a quality, SEO-optimized website for your company or re-building a website that you already started. Website design is a crucial part of marketing.
An agency will create content for your website and any social media websites you use for your business (most likely Instagram and Facebook). They will also create ads specifically for your social media.
Though it may seem unimportant, good social media practices and quality content are critical to marketing and small business success.
As an electrician, some specific terms and keywords are always going to be relevant in your field. A marketing agency will research these terms, find out which of them are being used most in your specific area, and design your content to include them to boost your leads and SEO score.
How do I start a small electrical business?
The key to starting your own small electrical business is to capitalize on good marketing from the beginning. Start with a strong brand idea, and develop it with a marketing team to create a long-lasting and clear image of who you are as a business.
Create a website that capitalizes on SEO, brings in organic leads to the website, and offers new clients an opportunity to look at some of your past work. Include any testimonials from previous customers or employers, and add in any accolades you’ve received as an electrician.
Finally, develop a social media presence for your business. If you don’t feel comfortable personally running it, a marketing agency can take over your social media advertisements and handle the content creation. Social media is a useful and necessary marketing tool.
While starting any business can be daunting, starting a small electrical business should be easy and lucrative with the right team.
What is the best marketing strategy?
The best marketing strategy is creating content that is ranked for SEO optimization. Google is king when it comes to marketing, and without a good SEO ranking, prospective customers aren’t getting access to your business. With it, leads can come in from all over the place.
Overall, the most effective marketing strategy is creating online content. You can create free webinars or walkthroughs for your website, Youtube video how to’s for your products, or blogs that keep your customers up to date with your business practices.
For an electrician, marketing should focus on creating relevant content that will rank on Google search. A marketing agency can also help you find high-authority links for your site that will increase your credibility and trust. Your business should stand out from the rest of the pack.
Between creating content, using high authority backlinks, and utilizing technical SEO terms, your electrician business is sure to flourish.