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Roofing Lead Magnet

February 7, 2022

4 minutes

Roofing Magnet – 7 Roofing Lead Magnet Ideas

Growing your customer base is always a good idea, but finding new customers can be challenging and expensive. Fortunately, you already have an excellent…

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Know Like and Trust in Roofing Sales

February 6, 2022

4 minutes

Know, Like, and Trust: A Simple, Powerful Concept for Sales

Business owners in the roofing industry need to understand the concept of know, like, and trust if they want to succeed. People won’t do…

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Roofing Promotions That Actually Get Deals

February 5, 2022

4 minutes

Roofing Promotions: Ideas for Promos That Get Deals

Most roofing companies struggle to find new clients. They also work to keep their current customers happy and loyal. The roofing industry is highly…

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Digital Door Knocking: What Is It?

February 4, 2022

6 minutes

Digital Door Knocking: What is it? And How to Win

Door-to-door sales have been a hallmark of success for many businesses. But we’re living in a time when the world is evolving very fast.…

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Targeting Homeowners on Facebook - A couple hanging out in their living room, after moving in

February 4, 2022

4 minutes

Targeting Homeowners on Facebook: How to Do It in 2022

Facebook keeps taking away targeting options on it’s ad products. Maybe it’s privacy issues – or maybe it’s greed, but whatever it is –…

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Roofing Profit

January 17, 2022

2 minutes

What is The Profit Margin on Roofing?

I asked this question in the Roofing Insights Facebook Group this week, and got a wide array of answers – some contradicting the 20-40 percent…

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Malarkey Roofing Shingles

January 17, 2022

2 minutes

Best Roofing Shingles for 2022 – Reviews from Real Roofers

Hook Agency doesn’t have any deals with any manufacturers as of writing this. We’re just trying to find out what is the real best…

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Roofing Sales Compensation Comp Plans - Sales Strategies

December 22, 2021

6 minutes

The 3 Most Common Roofing Sales Compensation Plans

Roofing Sales is a gold rush, right? Well – for the best sales people, it certainly can be. But it’s important that owners and…

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Positive Mindset in Roofing

December 16, 2021

3 minutes

Positive Thinking in Roofing Leadership: Why & How to Do It

This might feel like a ‘soft’ topic… You might think this doesn’t effect your bottom line. Personally, as a business owner I workout regularly,…

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Roofing Marketing Manager

December 6, 2021

5 minutes

What’s a Roofing Marketing Manager Do? What to Look For [Job Description]

Not everyone is meant to be a marketing manager, and it takes a certain unique set of skills. Greg Cadwallader from Secured Roofing and…

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December 4, 2021

6 minutes

The Ideal Roofing Marketing Plan for 2022 (+ Budget Percentages)

Industry experts suggest 5% for your overall marketing budget if you’re a roofing company. That’s 5% of your overall revenue – is allocated for…

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November 5, 2021

6 minutes

3 Bottlenecks in Roofing Companies & How To Get Over Them

We spoke with Dustin Biegler of Apple Roofing about three major roofing company bottlenecks.  In this interview, Dustin discusses significant issues that roofing company…

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