Contract work in any industry comes with its challenges. One of the most common among contractors is the hiring process. Whether you are just starting out or in between clients, this process can be tricky to navigate.
This article contains some of the best roofing marketing manager hiring tips and example listings that research can find. From generating leads to negotiating compensation, these tips help get the ball rolling toward new work opportunities.
Roofing Marketing Manager Hiring Tips
Knowing how to generate leads in the world of contract work is crucial for any roofing manager’s success. Some of the best advice is to learn how to combine outbound and inbound methods to reach a wider pool of potential clients.
Outbound Lead Generation Methods
Outbound lead generation is the more traditional route to finding roofing leads.
Outbound methods include:
- Word-of-mouth advertising.
- Door-to-door advertising.
- Outdoor Advertising.
While you might think word-of-mouth advertising is entirely in the hands of the client, there are a few things you can do to encourage this type of promotion. The simplest way to encourage word-of-mouth advertising is to ask for it. Many roofing contractors do so by offering an incentive to a client who refers their work elsewhere. You can also request clients to write referrals on their final invoice.
Ringing the doorbells of homeowners is not a fan favorite when it comes to advertising. One way to combat the dread of door-to-door selling is by skipping the face-to-face conversation and leaving a door hanger behind.
Developing your brand is a crucial factor in generating work. A great way to accomplish this is using outdoor advertising tactics such as vehicle graphics. With vehicle graphics, you make your available services more recognizable to people in your area.
Inbound Lead Generation Methods
Inbound methods for lead generation are where technology comes into play. While learning the ropes of having an online presence can take some time, the benefits are well worth it. Inbound methods include:
- Having a website.
- Implementing SEO.
- Social Media Accounts.
Create A Website
A website is the most crucial step for generating leads. A website that loads fast, is easy to navigate, and answers the right questions effectively is your golden ticket to gaining new clients. The best part is, you don’t have to be a professional website designer to have one. The internet is full of how-to’s, and hiring a website design and hosting company is cost-effective.
Search engine optimization (SEO) sounds more complex than it is, and there are many website design and hosting tools that will take care of it for you. SEO is an effective tool in reaching your exact audience through factors such as keyword research and implementation.
Social Media Accounts
Being active on social media is a crucial step in getting your services out there. Not only is it an excellent tool for enhancing word-of-mouth advertising, but it keeps your services on your potential client’s mind through sponsored posts.
How to Discuss Compensation with Clients
Discussing money can be an awkward conversion, but making yourself comfortable with the topic helps you look more professional and gets you the compensation you deserve. Here are some tips for discussing compensation with a client:
- Know your worth. Show confidence in your ability to get the job done and practice speaking highly of your abilities. Knowing your capabilities makes it easier to set a price that reflects your work.
- Do not undersell your time. Add in the time it takes to draw up contracts, send invoices, give estimates, schedule a project, and project completion.
Example Job Listing
When creating a job listing for roofing contract work, what you include in the listing matters. It should be easy to read, to the point, and well written. So how exactly should your job listing look? Here is an example of what to include:
- Your full name or business name, the service you provide, and contact information should appear at the top.
- A quick description of what roofing services you excel at, why you are the best choice, and pricing information. You can also put here that the reader can call for an estimate instead of pricing.
- Include your regular working hours.
- If you have a website or any social media accounts, link to them at the end for potential clients to learn more about your services.