Today – I went in a Facebook Live video chat with a few roofers and talked about social media for contractors. We’ve been involved with a several clients social strategies, and have a learned a ton. Though – my strong suggestion is that you do your social media marketing yourself because you have the most context.
If you’re looking for more info – check out our free course (with 7 weeks of Daily Prompts for exactly what to post!)
Basic checklist – prepping for social.
First – What are your top 2-3 platforms. Decide on the ones where your customers are most likely to be.
- Fill out profiles completely (everything, invite all your friends, have your co-owner invite all their friends) Make sure your Facebook header looks good.
- Try to establish a rhythm of at least posting twice a week.
- Try to post interesting NATIVE content, not always driving them to the website (Social platforms play down links.) Talk to your team about liking and commenting on as much stuff as possible, to give it an algorithm boost.
Understand that social media these days is very PERSONALITY driven. You need a personality (or ideally 3-5 people on your team) that can share stuff… be in photos and videos, and rep the brand loudly and proudly all over their personal profiles.
In short – social media these days is a lot like sales. If you think you’re just going to post on your company account, check the twice a week posting, and get anything of substance.. it’s not worth much.
But if you treat it like REALTORS treat Networking groups… you’ll be rolling in social leads.
CONTENT NOT PROMO
Amazing example from our client Happy Home Roofing‘s Facebook – “how do we know if the roofer did a good job on our home?”
- Before & Afters
- Things to Ask
- Tagging partners, culture
- People on the team post
MAKE IT HUMAN MORE THAN FANCY
People want to do fancy stuff on videos for instance.. crazy transitions, animations etc. If you do that stuff, keep it short.
- People want to see humans not a commercial
- Sometimes selfie video will do better
- Unless animations are insanely well done.
ACCOUNT BASED MARKETING for Commercial Jobs
For residential – please at least respond to every review on Google my business, Facebook etc. For commercial work – Follow leads on social. Interact with decision makers, even consider making video or blog content specifically intended to woo an individual prospect.
REFERRAL PARTNER CONTENT COLLABORATIONS
The biggest thing I really preach in our social media course is that you should be collaborating with referral partners on video, written, and social content. Ask them to share it… tag them in things.
Create a tribe, have them tag you in community groups, tag them all the time in community groups. Consider all social a REFERRAL game, and be active.