Construction Marketing

5 Important Videos that Help Your Company Brand and Their Benefits

If you want to stick out from the competition, there are some important videos your company needs to help your company brand. There are so many benefits that video can bring to…

Estimated Read Time:  6 minutes


important videos

If you want to stick out from the competition, there are some important videos your company needs to help your company brand.

There are so many benefits that video can bring to your business that will help you to better engage with your customers and bring them more knowledge about your product. They are also a better way for you to keep your audience engaged with your content and don’t wander off your page right away.

So with that, here are the benefits of videos and the important videos you should have to help your company brand.

important videos

More Trust & Humanization

It is awesome how much just having a simple brand video can help to establish trust and help to humanize you and your business. A video is able to put a name to a face and lets your audience see what you have to offer them in a more genuine way. People trust people and they are more likely to buy when they have more confidence in what you have to offer them.

Reach More Potential Customers

When it comes to reaching an audience, video has become one of the most effective and popular ways of doing so. With social media giving people so much opportunity to share content, it allows businesses to engage with potential customers. If your customers find your content useful or entertaining, then they will be more likely to share it with their own audience and so on.

Get Across More information Faster

Video allows you to present your information faster than text and also makes it easier for your audience to consume. It lets them become more engaged in the content and get more out of it.

Google likes Video

Video has some great advantages to your SEO, so when you have a brand video that you can put on your website and here and there throughout your content, it can help. When Google does it’s rankings, it takes the most relevant and useful information and puts it further up in the users search results. Video is also beneficial because YouTube (ever heard of it?) is the second largest search engine in the world giving you another huge platform to rank on.

Don’t Get Left Behind

Video is becoming the next big thing when it comes to content marketing and is only becoming more essential. Consumers are influenced by video and actually helps people become more likely to purchase their product. While many companies are still new to the video game and looking to get into it, there is still plenty of opportunities for you to stand out, especially with professional video services such as ourselves.

5 Important Videos

1. Brand video

Having a brand video is a great way to make an impression on an audience and gives you a great way to show off your company’s culture and personality. This is a great opportunity for you to include a few video and employee testimonials and give your business more of a personal touch.

When making your video, don’t be afraid to make it yours and add some personal touch to it and add some meaningful stories to it. Also, be sure to mention the strengths of your company and what about you separates you from the rest of the competition.

However, make sure you aren’t making a movie. This should be brief and only last around 2 to 3 minutes so you don’t lose the viewer’s attention.

2. How-to/Walk-through videos

These types of videos either show you how to use a product or will take you through a detailed walk-through of the product or service.

If you have an audience that is eager to gather information about the potential product or service they are purchasing, these videos will be just what you need. When you are doing these videos, focus on the essentials, and be sure that you don’t get trapped in explaining every little detail. Keep it simple and demonstrate how your product or service works and is able to achieve the purpose it is meant to serve.

3. Expert video

With people having so much access to information online, their preference to get their information is no longer face to face or over the phone. If people can find their information online themselves, you better believe that’s the route they’re going to take.

Customers who are still in that pre-purchasing phase and hungry for more information, they will have longer attention spans as they want to learn as much as they can about the product. They want the details so it is important that you incorporate this information in the correct tone and have a clear message because they are coming to you for a reason and if they don’t see you as a reliable source of information, then they’ll just move on to the next option.

4. Promotional video

Promotions are exciting and are a great way for your company to generate more interest in your company’s announcements such as press releases, new products, upcoming events, and more. Promotional videos can be a great way to capture the interest and curiosity of your potential customers and give yourself more credibility.

5. Demo video

Once you’ve captured the interest of your audience, it’s time to reel them in with a demo video. Having a demo video will help to build trust with your audience and get them more comfortable with your product or service. When this happens, it is more likely that they are to buy from you because of the trust and comfort they have in you. You need to give them to understand what your product does and how it works so they can get more of an appreciation and knowledge for your product.


Now that you see all the benefits of video and the different types of important videos that help your company brand, what are you waiting for?

Get started and see how you can benefit from this powerful resource and get a leg up on the competition.

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