If you’ve been in SEO for any amount of time, you know the pain of finding a decent link building service.
Between price, customer service, link quality, and user interface, finding a vendor that meets your needs can be exhausting.
So if you are struggling to find an excellent link building service, we want to say we’ve been there before and offer a helping hand.
First, we are going to cover the link vendor selection process, then break down 7 of our favorite linking services specifically.
Choosing The Best Link Building Service For Your Business
When it comes to finding the ‘right’ or ‘best’ link vendor, you’ll have a hard time landing on just one. The truth is, there are TONS of dependable link building services out there, many of which didn’t make it in this post.
Primarily because every (decent) vendor has specific sites they service, different value propositions, and, most importantly, different linking tactics. Some are all-natural guest post outreach; some are niche edits, some are unlinked mentions, the list goes on.
All this to say, you should be using multiple linking services. Much like investing, the key to a successful linking strategy is diversification. So take this list of services with a grain of salt. Don’t just pick one because we said it was good, but try them on for size.
It’s also important to keep in mind these aren’t in any ranked order. Number one isn’t any better than number seven. These are just seven of the best link building services we’ve used.
1. Fat Joe: More Brand Than Product, The Fiji Water Of Link Building.
User Interface: 9/10 Customer Service: 6/10
Link Quality: 7/10 Price: 5/10
Before I get roasted for the edgy title – let me say Fiji water is in business for a damn good reason. Branding, ease of use, and customer service all play into what makes a service valuable. Some businesses want & need a linking provider that’s heavier on brand and ease of use.
FatJoe’s biggest strength is its User Interface – It’s super easy to use. I docked their customer service a bit because they delivered my order a few days late. I only gave them a seven on link quality because I think you can find better links elsewhere if you put in a little work. Price was merely a reflection of the expense for the link quality. I don’t like to pay for a brand. I just want valuable links at a reasonable price, even if I have to work a little harder to get them.
For me, Fat Joe isn’t the right choice. But if you are a business with more money and less time, these guys are a perfect option for you! They make the purchasing process SUPER simple, you know what you’re going to get, and they communicate with you through the whole process. I defiantly recommend FatJoe to anyone who doesn’t want to spend much time thinking about link building.
2. No BS: Quality Links At A Fair Price – Known To Haggle Customers For Hidden Fees.
User Interface: 7/10 Customer Service: 4/10
Link Quality: 9/10 Price: 7/10
I’ve used the No-BS marketplace more than any other linking service on this list. It pains me to say it, but their name is a bunch of BS. We’ve spent a large sum of money with them. On multiple occasions, they’ve haggled us for minor fees added after the fact. While their links are killer for the price, I can’t stand getting nickel n’ dimed by a business when I’ve proven to them I’m a loyal customer. It’s just wrong.
All that aside – they do have one of the best UI’s for SEO’s out there. It’s not as straight forward as some of the other options here, but they give you a lot of control over the whole process. If you are looking for a link vendor who can regularly deliver solid links at a fair price, then No-BS is right for you. Just don’t be surprised if they try to get some more money out of you.
3. Rhino Rank: The True No BS Link Building Service… Ironic.
User Interface: 4/10 Customer Service: 4/10
Link Quality: 8/10 Price: 9/10
Talk about barebones link building. Sometimes Rhino Rank feels only one step above sending a spreadsheet to a freelancer on Fiverr. But for what they lack in style, it more than makes up for in more than reasonable link prices. I’ve landed multiple 70+ DR links for a meager $120 outreach fee.
The UI & customer service are their weakest points. That said, it is pretty straight forward to use; it just doesn’t have the professional of some of the other options here. On the flip side, their price and link value is second to none. I will say the links they land aren’t always as ‘tidy’ as some of the other options here. The guest posts may have some spelling issues or other minor errors.
Rhino Rank is a perfect option for Agencies and business owners alike as a ‘mix-in’ service. I wouldn’t say they make the best link partner, and it would be unwise to make them your only link source.
4. Linkologists: A Heavy-Hitting Link Building Partner For Agencies
User Interface: 8/10 Customer Service: 9/10
Link Quality: 8/10 Price: 5/10
If you’re an Agency that wants a reliable link partner that can deliver quality links regularly, check out Linkologists. I have nothing but good things to say about them. When I signed up for their service, I had a one on one video call with them, got a primary point of contact, and just sent them exactly what I wanted.
They took care of all the follow-up, all the outreach, and communicated with me through the whole process. Hence their customer service, UI, and Link quality’s high score. They charge a very fair price for what you get. I, however, would rather spend money solely on the links and not the added service of communicating with me and managing my accounts.
I’d recommend Linkologists to Agency’s who have the budget to outsource their link building. Small businesses wouldn’t know what they are looking for, and large companies would be better off hiring an agency. But for those big-budget agencies out there, I don’t know if you can find a better link building service to meet your needs.
5. Hybrid Traffic: Creative Link Building Service With A Mildly Sketchy Vibe
User Interface: 3/10 Customer Service: 8/10
Link Quality: 4/10 Price: 7/10
Sometimes you just need a lot of natural links. When that need arises, Hybrid Traffic can deliver. While I can’t vouch for all of their services, their Social Fortress option is an excellent tool for kicking off a link building campaign.
Frankly, their site isn’t that great, and you just fill out a form to submit information for your campaign. They’re not great on the UI front, and the individual link quality is pretty weak. Their prices are very reasonable, and they have outstanding customer service. Any time I have an issue, they get me a response within a day (which is better than some of the other options listed here).
I would recommend their service to agencies in need of natural, bulk linking activity, but not much more than that. Hybrid Traffic is a great tool to have in your tool belt, but it should not be your go-to source for links.
6. White Label SEO Firm: DoFollow PR Black Belts: The Rest Is In The Name
User Interface: 6/10 Customer Service: 9/10
Link Quality: 7/10 Price: 8/10
Nothing beats a good ole’ fashioned press release, mainly when the distributor guarantees dofollow backlinks. In today’s world of nofollow PR links, White Label SEO Firm is a gem in the industry and should be the only PR distributor for respectable SEO’s (sorry for the spicy take, I couldn’t help it).
Their UI is lackluster, and link quality is decent as well. Their real strength is in the price, as well as the customer service that goes along with it. For $59.99, they’ll write a press release on your behalf (obviously you give them the information), distribute it, and give you a report with all the dofollow links they earned you.
If you are an agency that uses PR’s as apart of your marketing plan, you should be using White Label SEO Firm’s press release service. The price is excellent, and the service is unbeatable in the industry today.
7. SEO Butler: Smooth UI With Less Clarity: Has A ‘Man Behind The Curtain’ Feel
User Interface: 9/10 Customer Service: 7/10
Link Quality: 7/10 Price: 7/10
I love a smooth buying process. SEO Butler makes it way too easy to add a bunch of great in-niche links to your cart. It feels good to buy from them, especially since they categorize their listings to help match your specific niche. The only drawback is you don’t get to see the sites on which you’ll land links. The way they portray their service makes it feel like you should have that clarity, but ultimately it isn’t the end of the world.
Their UI is through the roof, with the link quality and price sitting at about average. The only reason their customer service didn’t score higher is because they keep the actual domains hidden from you until they land them.
SEO Butler is the service I ‘ve used the least. That being said, it seems best suited for in house marketers who have a lot of other things on their plate besides SEO & link building. Agencies and larger businesses can defiantly get good use out of it, but I think there are better options for you, especially if you have a larger budget.
So What Really Is The Best Link Building Service?
That answer is entirely up for you to decide. As you can tell by how I’ve written this post, it’s 100% based on personal experience. I’ve inevitably missed some excellent services and underrated others in this post, so please don’t just take my word for this. Give them a try, do your research, and see what other SEO’s in the industry are saying.
It is worth mentioning that most services specialize in one area, so maybe use the strengths of multiple link building services as opposed to rolling with only one or two options.
With all that said, what did I miss? are there any outstanding link vendors that I didn’t include? Did I over or underate one of the services in this post? Let me know; I’m open to criticism!